Forward Janesville - TheReport - FirstQuarter 2019

Classic ______ Daring Greatly There is a great deal of talk about vulnerability and how it contributes to connection and actually is a sign of strength. Much of this recent focus on the power of vulnerability may be attributable to Brown, who eloquently demonstrated how courage is contagious even when there are hard endings. In Daring Greatly, she reminds readers that vulnerability is courage, and in her follow up book, Rising Strong, provides tips about how to better manage all that comes with growth through vulnerability. Trending ______ Dare to lead Brown describes her latest book as the ultimate playbook for developing brave leaders and courageous cultures. She posits that daring leadership is a collection of four skill sets that are 100 percent teachable, and include learning and practice that requires brave work, tough conversations, and showing up with our whole hearts. Brown is a research professor at the University of Houston where she holds the Huffington-Brené Brown Endowed Chair. She’s spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of five #1 New York Times bestsellers. seTh GoDin “When you try to change someone's worldview forcibly, they get a headache. People become defensive in the face of a frontal assault on their worldview. Cunning is far more effective. And of course, I ignored my own advice by challenging the worldview of my reader right there in the title [All Marketers are Liars].” Classic ______ All marketers are liars A Godin classic, newer reprints of this book feature a hand drawn scribble that changes the title to read All Marketers Tell Stories. Published in 2004, Godin says the book came to him as he watched the Democrats lose the 2004 election. At heart, he says, the book is about worldviews—the biases and expectations and shortcuts we use to get through the world and as a result authenticity and finesse is the only true way to reach someone, as force is almost never effective at changing worldviews. Trending ______ This is marketing: You Can't Be seen Until You learn to see An instant bestseller, Godin once again focuses on marketing as a problem solver, sharing tactics that rely on empathy, connection, and emotional labor rather than attention-seeking mechanisms or strategies to game the system. A former VP of Direct Marketing at Yahoo! and the founder of altMBA and Squidoo.com, Seth Godin is the author of 18 international bestsellers, a well-regarded speaker on all things marketing and writes one of the most popular marketing blogs in the world. FIRST QUARTER 2019 • 7 You Can’t Go Wrong: more Classics to read (or re-read) Man’s Search for Meaning by Viktor Frankl How to Win Friends and Influence People by Dale Carnegie The Seven Habits of Highly Effective People by Steven Covey Think and Grow Rich by Napoleon Hill The Meditations by Marcus Aurelius The Essays of Warren Buffett: Lessons for Corporate America by Warren Buffett ELEVATING BEAUTY NOW ENROLLING Cosmetology Program Full-Time (13 months) | Part-Time (22 months) ENJOY SERVICES Hair, Facials, Color Treatments, Mani’s + Pedi’s, Waxing and More 2310 West Court Street, Janesville, WI 53548 All services performed by students under the supervision of licensed instructors. Tricoci University of Beauty Culture is accredited by NACCAS. Financial aid is available to those who qualify. >>>> >>>> >>>> >>>> Call 608.758.4810 | Tricociuniversity.edu